PRINT SPECIFICATIONS FOR FINAL AD

Press Specifications

  • Dot gain is 15% – design accordingly.
  • Verify ad column size – TC-J sizes may vary from others.
  • Output settings should be set for Newspaper SWOP.

Halftone Screens, Photos and Color

  • Scan B&W photos at 170 dpi for printing at 85 line screen.
  • Scan color photos at 200 dpi for printing at 100 line screen.
  • Full color images should be in CMYK mode.
  • Photos used in B&W ads must be saved as grayscale.

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