The Topeka Capital-Journal and CJonline.com is by far the most effective way to reach consumers in Topeka and the surrounding areas.

Let the power of CJMedia deliver advertising solutions to help your business grow.

ROP RATES

Dollar volume based from January 1, 2014 to December 31, 2016.

The Topeka Capital-Journal reserves the right to adjust rate with a 30-day written notice.

Non-Profit Rate available with 501C3. Daily – $29.07, Sunday – $36.39
Color available at $500 per publication date.

Sunday circulation will be used on all major holidays. Sunday rates will apply. Major holidays are:
New Years Day, Friday, January 1
Memorial Day, Monday, May 30
Independence Day, Monday, July 4
Labor Day, Monday, September 5
Thanksgiving Day, Thursday, November 24
Christmas Day, Sunday, December 25

Repeat Discount Rates
The discount rate is 32% off the total Ad cost per day, for up to 6 insertions within 6 days following initial regular rate insertion with no changes in copy. Not applicable to Sunday and Holidays.

Guaranteed Position
Guaranteed position is 35% extra, if available. Not available Sunday.

NATIONAL ROP RATES

Dollar volume based from January 1, 2014.

The Topeka Capital-Journal reserves the right to adjust rate with a 30-day written notice.

Sunday circulation will be used on all major holidays. Sunday rates will apply. Major holidays are:
New Years Day, Wednesday, January 1
Memorial Day, Monday, May 26
Independence Day, Friday, July 4
Labor Day, Monday, September 1
Thanksgiving Day, Thursday, November 27
Christmas Day, Thursday, December 25

Repeat Discount Rates
The discount rate is 25% off the total Ad cost per day, color not included, for up to 6 insertions within 6 days following initial regular rate insertion with no changes in copy. Not applicable to Sunday.

Guaranteed Position
Guaranteed position is 35% extra, if available. Not available Sunday.

RETAIL COLOR RATES

Color Rings Up More Sales At The Cash Register!

  • Readers prefer to see ads in color. Today’s reader lives in a four-color world.
  • Adding one color to a black-and-white ad produces higher noting scores. 20% higher than black-and-white ads.
  • Talk about stopping power. Four-color ROP ads are noted 13% more often than two-color ads and 20% more often than black-and-white ads.
  • Color ads do more than capture incremental attention. Color compels people to read ads. One color read most scores are higher than those for black-and-white ads and conversion rates from noting to read most is higher, 62% higher than read most scores in black-and-white ad.
  • A full-color ad doesn’t just draw the reader’s attention – it captures it! A color ad boost in-depth reading 60% more than a black-and-white ad.
  • Newspapers offer excellent color reproduction. Your color will not just jump off the page, it will clearly and vividly represent your image.
  • Because you can! More newspapers offer color on more pages and sections than ever before.
  • Color more closely depicts product offerings. Color influences image and attitude.
  • Color is more cost efficient than ever. Color garners results significantly in excess of its incremental cost.
  • Color offers a competitive advantage both building your brand and jumping out of the page. Strategically, color pulls the eye from the headline toward the dominant art element.

Put color to work for your ads at our low prices.
The power of color is available and affordable every day!

Source: NAA Ad Elements Study 1999

ADVERTISING INSERTS

Product Highlights

  • Target zoning – choose specific zip clusters to zone distribution around your business or full circulation of The Topeka Capital-Journal
  • A variety of sizes and page counts created by our design team or tailored to an individual advertiser’s needs
  • Advertisers can also supply their own preprinted inserts
  • Large and cost effective advertising space
  • We do Commercial Printing of newspaper size inserts, 8 1/2 x 11″ single sheets and production is available

Advertiser Benefits

  • Many customers often buy the paper to specifically get inserts
  • Accommodates more information than traditional display ads allowing greater creativity and use of color and higher paper qualities
  • Longer shelf life
  • You only pay for the quantity you with to distribute

Sunday circulation will be used on all major holidays. Sunday rates will apply.
Major holidays are:
New Years Day, Wednesday, January 1
Memorial Day, Monday, May 26
Independence Day, Friday, July 4
Labor Day, Monday, September 1
Thanksgiving Day, Thursday, November 27
Christmas Day, Thursday, December 25

Download our Preprinted Advertising Supplements 2014 PDF

Download our National Preprinted Advertising Supplements 2014

PREPRINT INSERT POLICY

We appreciate your business and strive to deliver the best service possible. Free standing inserts (“FSI”) and Front-Page Sticky Note rates are not based solely on circulation or distribution. We cannot guaranty the amount of daily or Sunday newspapers sold or distributed. The following policies are applicable to the inclusion of free-standing inserts (“FSI”) and Front-Page Sticky Notes in our newspaper and related publications:

  • FSIs and Front-Page Sticky Notes are billed for quantities ordered and inserted. Distribution quantities are forecasted based upon available information. Actual deliveries are subject to change due to fluctuations in subscribers and single copy sales.
    • For all insertion orders, the advertiser must indicate in the insertion order how excess inserts or shortages are to be addressed.
      • Excess
        • If no instructions are provided for excess inserts, at our discretion, we will: (i) insert the excess in adjacent zoned areas, (ii) insert the excess in other products to completely fulfill the order. Any excess after this will be destroyed.
      • Shortages
        • If no instructions are provided for shortages, we will insert what is available without regard for zoned areas covered. If instructed, we will endeavor to cover specific zones first.
  • Out of Spec Inserts
    • FSIs not meeting the specifications set forth in our preprint specifications and requirements policy may pose problems for machine insertion. If accepted every attempt will be made to fulfill the order and the advertiser will be billed for ordered and inserted amount. Certain types of out of spec inserts may be accepted and hand inserted for an additional cost. Please check with your sales representative before placing the order.
  • In no event shall we be liable for printing, delivery or other preprint production costs incurred by the advertiser. Further, we are not liable for any consequential damages, such as lost revenue, lost profits or similar damages.

Download our Preprint Insert Policy PDF

PREPRINT SPECIFICATIONS AND REQUIREMENTS

The following guidelines are applicable to all free-standing inserts (“FSI”). In order to achieve the best insertions possible, all of these conditions must be followed.

Machine Insert Size Restrictions:

  • Minimum Size: 5” minimum width – 10” minimum height
  • Maximum Size: 11” maximum width – 11” maximum height

Insert Page Count:

  • Recommended by manufacturer minimum 4 pages maximum 96 pages for broadsheet and minimum 8 pages and maximum 120 pages for tabloid.

Jacket Size:

  • Width 11”
  • Height 11”
  • 2 page jacket must be on 40 lb stock
  • 4 page jacket must be on 35 lb stock
  • Recommended by manufacturer jacket should be no less than 4 pages and no more than 96 pages for a broadsheet and no less than 8 pages and no more than 120 pages for a tabloid

The longest/widest side of the insert should be the leading edge (the folded or bound side of the insert). This side is used to determine compliance with the maximum size restriction. FSIs not meeting these specifications cannot be accepted for machine insertion. Additional charges for distribution may apply and costs vary.

Stock Specifications:

  • Minimum Thickness: for tabloid 30 lb – 45 lb single sheet
  • Maximum Thickness: 96 page broadsheet – 120 page tabloid

Out of Spec Inserts:

FSIs with the following characteristics may pose problems for machine insertion. Please check with your sales representative to arrange to test these inserts for production compatibility and packaging approval before placing an insertion order.

  • Non-rectangular, tri-fold, or die-cut, special shape inserts. Accordion folds cannot be accommodated.
  • Inserts of inconsistent thickness (non-uniform thickness or a lump in an insert, pre-stuffed inserts).
  • Inserts that stick together and do not separate consistently.
  • Inserts that are glued, stapled, stitched, perforated or perfect bound.
  • Inserts that contain objects (such as keys, coins, cd’s, etc.) attached to any page.
  • Sachets containing scented objects, liquids or shampoos.
  • Poly-bags, paper-bags or product samples.

Download our Preprint Specifications and Requirements PDF

DEADLINES

National, Local Display and Classified Display

  • Monday; by Thursday 4:00 pm
  • Tuesday; by Friday 4:00 pm
  • Wednesday; by Monday 12:00 pm
  • Thursday; by Tuesday 12:00 pm
  • Friday; by Tuesday 4:00 pm
  • Saturday; by Wednesday 4:00 pm
  • Sunday; by Thursday 3:00 pm

Feature Sections

 

  • TV Book: Wednesday Noon
  • At Home: Tuesday 5:00 pm
  • Make Momma Happy: Wednesday 5:00 pm
  • Color Ad/Multiple Pages: 1 day in advance of space deadline
  • Special Feature Sections: Please call for deadline
  • Advance Deadlines for Holidays: Please call for deadline schedule

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